Dakar, Senegal – From 5 to 7 February 2026, Senauto Expo 2026 was held at the Abdou Diouf International Conference Centre (CICAD) in Diamniadio, providing an exceptional showcase for players in the automotive industry in West Africa.
More than just a trade show, Senauto 2026 has established itself as the leading professional event dedicated to automotive parts, equipment, services and maintenance in the region. For its 4th edition, the event brought together around 250 exhibitors, attracted more than 12,000 international visitors and facilitated 450 B2B meetings, representing more than 20 countries.
A hub for innovation and automotive business
Organised against a backdrop of growing mobility needs, fleet modernisation and increased demand for parts and services, Senauto 2026 offered professionals a space to discuss technologies, components, maintenance and mobility solutions for the future.
Visitors were able to discover a wide range of technical solutions: automotive components, spare parts, on-board electronic systems, mechanical equipment, maintenance services and diagnostic technologies – all essential elements in meeting the growing needs of the Senegalese and sub-regional markets.
Novago Senegal: a notable presence at Senauto 2026
Among the participants, Novago stood out for its active involvement, thanks to the commitment of its local teams at Novago Senegal. Their presence was one of the highlights of the show, particularly due to the company’s pragmatic approach to professional mobility issues in a rapidly changing African context.
The Novago Senegal teams presented the group’s integrated mobility solutions, focusing on fleet management, flexible vehicle rental and operational support services for businesses. The aim is to enable organisations to focus on their growth while outsourcing the complex management of their transport and mobility needs.
During the three-day exhibition, Novago engaged with business leaders, fleet managers, logistics operators and potential partners, strengthening its regional professional network and highlighting the importance of solutions tailored to the West African market.
Mobility, innovation and economic opportunities
Senauto 2026 also served as a platform for learning and collaboration. Seminars, workshops and networking opportunities allowed participants to address key topics such as:
• The digitalisation of automotive services;
• The integration of more modern technologies into repairs and maintenance;
• Local and international sourcing strategies;
• And future quality standards for parts and services.
This edition highlighted Senegal’s strategic importance as an automotive hub in West Africa, thanks to its geographical position, economic agreements (ECOWAS, free trade areas) and its ability to attract suppliers, distributors and decision-makers from across the continent.
Senauto 2026 confirmed that West Africa is a rapidly expanding market for the automotive industry, with growing needs for parts, equipment, maintenance and integrated mobility solutions. The participation of Novago and its teams underlined the group’s commitment to supporting this transformation by offering concrete solutions for businesses: fleet management, vehicle rental and operational services adapted to local realities.
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