Abidjan, September 2025 – From 11 to 15 September 2025, the economic capital of Côte d’Ivoire buzzed with excitement during the second edition of the Abidjan Motor Show, an event that has established itself as an essential platform for professionals, enthusiasts and stakeholders in the West African mobility sector.
Held at the Port-Bouët Exhibition Centre under the theme ‘The automotive industry, a lever for inclusive growth in the service of sustainable development in Côte d’Ivoire’, the show brought together more than 75 exhibitors and welcomed more than 26,000 visitors in just four days, confirming the vitality of a sector undergoing rapid change.
A key event for mobility in West Africa
The event brought together a wide range of public and private stakeholders to discuss the major challenges facing the sector: energy transition, sustainable mobility, road safety, innovative technologies, financing and training. The discussions highlighted the importance of rethinking mobility, not only as an automotive market, but as an ecosystem integrated into the continent’s economic and social development.
Transport Minister Amadou Koné emphasised the Ivorian government’s commitment to making Côte d’Ivoire ‘a leading automotive hub’ in West Africa, with green reforms, infrastructure modernisation and incentives for clean and new vehicles.
Novago: professional mobility at the heart of innovation
Among the exhibitors, Novago stood out for its active presence, reflecting its strategic positioning as a provider of mobility solutions for businesses. Present at the show to showcase its offerings, Novago highlighted its long-term vehicle rental, fleet management and customised mobility solutions tailored to the African context.
In an era where companies face complex challenges, such as rising costs, flexible mobility needs, administrative constraints and sustainability requirements, Novago offers a concrete solution: simplified and optimised professional mobility, allowing organisations to focus on their core business while outsourcing the management of their vehicles.
Novago’s solutions include:
• Long-term rental of recent vehicles adapted to the needs of businesses;
• Short- and medium-term rental adapted to specific needs (missions)
• Complete fleet management (maintenance, insurance, claims management);
• Tracking and geolocation tools for increased operational visibility;
• Additional services such as tyre management and administrative assistance.
In a context where organisations are seeking to reduce costs and improve operational performance, Novago’s presence at the exhibition attracted the attention of many business leaders, transport operators and decision-makers attending the event in Abidjan.
A show focused on the future
In addition to exhibiting new, hybrid and electric vehicles, the 2025 Abidjan Motor Show offered workshops, panels and discussions on major mobility issues: road safety, energy transition, technological innovation and training young people for the jobs of tomorrow.
The event also confirmed its regional focus, with a stated ambition to open up more to sub-regional players and eventually become the leading motor show for all of French-speaking Africa.
The second edition of the Abidjan Motor Show delivered on all its promises by offering a comprehensive and ambitious vision of the automotive sector in West Africa. More than just a commercial showcase, it has established itself as a platform for innovation, dialogue and collaboration between public authorities, businesses and training organisations.
In this dynamic context, Novago has played a key role in promoting effective and tailored professional mobility solutions that meet the real needs of African businesses. Through flexible and personalised offerings, the company is helping to shape more efficient, sustainable and economically viable mobility for organisations of all sizes.
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